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A millennial facelift in an attempt to claim a sliver of India’s formidable $25 billion wedding industry, four Harvard Business School graduates are giving the matchmaking mechanism.
It comes down in the shape of easyBiodata, a brand new internet site that digitizes an age-old document that’s integral to your Indian procedure for arranging marriages. The “biodata, ” because it’s understood, is a profile teeming with personal statistics that families screen before meeting with potential lovers due to their kids. Biodatas consist of details about the match that is potential like height, skin tone, educational achievements, and job, but in addition about their household — such as for example a breakdown of jobs held because of the extended family relations.
“We call the biodata a resume for wedding, essentially, ” explained Allyson Pritchett, 29, among the site’s co-founders.Continue reading